管理学 essay代写 ,管理学作业代写,管理学网课代写 Assessment task 2 Outcome covered 4 Assessment instructions This assessment is based on the case study of Shangri-la Hotels used in the assessment task 1. In addition to..
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管理学essay代写,管理学作业代写,管理学网课代写
Assessment task 2
Outcome covered 4 Assessment instructions
This assessment is based on the case study of Shangri-la Hotels used in the assessment task 1.
In addition to the original case study, the attached supplement provides information about a new business proposal.
Please re-read the case study then read the supplement below. Supplement to the Shangri-la Hotel case study — the merger
Ailsa and Craig got together to discuss the problems in the Shangri-la hotel. The decreasing number of business clients and restaurant bookings were the main topics of discussion. The problems had been exacerbated by a famous chef opening a new restaurant less than half a mile from the Shangri-la Hotel. This new competition meant that Craig needed to take action to win back customers. The competing restaurant was offering lunchtime deals that Craig could not match while sticking to his principles of using top quality ingredients sourced from Gordon Meldrum. Craig advised to Ailsa that Gordon had recently proposed the possibility of a merger with him.
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