加拿大essay高分范文_专业essay代写

发布时间：2021-01-01 热度：

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这篇文章是我们在2017年为加拿大安大略省皇后大学的客户创作的一篇关于strategy management的essay，以STRATEGY MANAGEMENT LEADERSHIP为题，分析阿里巴巴的strategy management形式，全文4000字，introduction部分简洁明了，同时有理有据，节选如下。

Alibaba Group is an e-commerce company founded by Jack Ma and 17 other founders in December 1999. As its slogan said, global trade starts here. It is a leading market platform for cross-border wholesale trades, which serving millions of suppliers and buyers across the world (UNA, 2015). This commercial empire starts with the website Alibaba.com, a web portal that could connect Chinese manufacturers with overseas buyers, providing business-to-business, business-to-consumer and consumer-to-consumer sales services. Moreover, it also develops business in electronic services and data-centric cloud computing. There are seven subsidiaries consists of the Alibaba Group, including Alibaba.com, Ali software, Alimama, Ali institute, Tabobao.com and Yahoo China till the end of 2014 (Baidu.baike, 2014). The operational headquarter now is located in the eastern city, Hangzhou.

Body部分通过文字和图标的形式展示了阿里巴巴的成功现状以及分析了阿里巴巴之所以成功的原因，在这个部分也运用了很多reference，让文章整体的可信任度更高，也给自己的论点论据以更多的支撑。

As the biggest E-Commerce company in the world, Alibaba went public on September 2014. It provides services in the fields between exporters and importers in more than 240 countries and regions. The company issued stocks at the price of HK$13.5 at the year of 2007. After that, Alibaba raised about 21.8 billion dollars and becoming the first Internet company who has the biggest initial public offering sale (Bloomberg, 2014). Moreover, Alibaba’s total market value is estimated to be around $231 billion and surpass many U.S. technology giants including Facebook, Amazon or eBay. Alibaba is the pioneer of Chinese e-commerce retail, making it possible for thousands of small enterprises to sell products directly to their target customer with nearly zero operation fees (Wang, 2010). According to the reports from economist in 2013, Alibaba’s subsidiaries taobao.com and T-mall reached a turnover up to 170 billion dollars; and the generated gross merchandise volume could equal to Amazon and eBay combined (Wikipedia, 2013). More than that, their profits and online sales surmount all the retailers in US in the year of 2015. The picture below (Figure 1) illustrated the gross merchandise volume of Alibaba together with its market share (The Economist, 2013). Since 2005, the corporation has made lots of acquisition and investment over other companies, 26 large-scale firms have been acquired in order to get better access to the websites’ user base. The latest data from McKinsey Global Institute represent that, unlike America, where over 76% consumers would do their shopping in the department store or physical shops, while the proportion in China is only 10%. That means, the rest of the customers would choose to shop online. This situation greatly contributed to the development of the e-commerce business in China. Under this circumstance, Alibaba was reported to have captured nearly 80% of the online sales across the country and contributed over 60% parcels delivered in China at the year of 2013 and 2014 (Lianna, 2014). More than that, Alipay, the online payment escrow service of Alibaba group, took over almost half of the online payment transactions in China and still intend to expanding its influence over the worldwide. Until May 2017, Alibaba Group’s market capitalization has grown to nearly $295 billion dollars (CNN Money, 2017).
FIGURE 1