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Question: Describe your greatest professional challenge and how you resolved it.
It's tough to launch a new brand. Now picture how much tougher it can get to re-launch a wounded brand. [Company A] represented a huge challenge for any Marketing professional, for its brief history in the [Country] market had been all trouble. A combination of a mistaken brand positioning, a high price point, and intensive competition had forced their withdrawal from the market in less than 2 years. At the time I started working with [Company A], a customer's perception towards the brand was probably, "Well, you know, those guys don't offer the traditional Italian pizza and charge way above any pizza place on every corner". Thus, my challenge was to reintroduce [Company A] in [Country], breaking all misconceptions that customers had. The solution was a customer-centric Marketing strategy based on consumer behavior analysis and surveys which I conducted. Through this strategy I decided which of [Company A]'s products could and could not be in the Market and what message to deliver in order to please the customer.
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