M＆M公司的营销及策略论文代写范文_论文技巧

发布时间：2021-03-22 热度：

这是我们为澳洲悉尼大学的学妹写的一篇marketing论文代写的范文。相信大家都看到过M＆M的广告，对于M＆M食品有比较深的印象。而这篇marketing论文代写的范文就是介绍M＆M公司的营销及策略。

出于保护客户隐私的角度，这篇文章提交一年多以后，获得客户同意我们节选部分内容进行展示，以下是marketing论文代写节选范文：

This commercial talked about the back of crispy of M&M to their fans. In an open office area, a yellow M&M was sitting behind the table and talking sentences by holding a package of M&M. The yellow M&M said “Crispy M&M are back” to a fan on the table in vey slow voice and he seemed very happy and exciting when he pronounced the words (Appendix 1). Then a red one came and asked what he was doing to a fan and was responded to tell M&M’s fans that crispy are back (Appendix 2). Red M&M said it could not be the fan on the table, and yellow M&M pointed to the fan on the ceiling instead and repeated the sentence (Appendix 3 &4). Finally red M&M ignored him and a slogan came out with “So cool and they are back” (Appendix 5).
 

悉尼大学marketing论文代写范文展示

marketing论文代写
M＆M将自己品牌拟人化，通过生动搞笑的情节深深吸引住了粉丝们的眼球。也是M＆M成功的策略之一。

Based on the materials in this commercial, it anthropomorphized the brand of M&M to represent both perspectives of brand and fans. Therefore, it could delivery the settled information to audiences. The yellow M&M represented fans to announce the back of crispy M&M with true and exciting feelings. The red M&M represented to announce the real information that the brand would like to delivery. The interaction between them was funny and easily understood by audiences.

M＆M一直被认为是市场上最受欢迎的食品品牌之一，每年销售数十亿美元，为了提高客户的满意度，M＆M进行了很多努力。

In the post-purchase process, I would expect customers to be satisfied with crispy M&M. The first reason is M&M is always regarded as one of the most poplar food brands in the market and it sells billions of dollars each year (Meyer, et, al, 2008). It refers to the frequent purchases from customers. In order to achieve customers’ satisfaction, M&M conducts much effort. With repeat broadcasting this commercial in different channels, committed customers would be aware the information. Meanwhile, they could repeat purchases or purchase many packages once to response to the video. Therefore, the purchase could increase sharply after launching this commercial. With the “come back” of crispy M&M, targeted customers could have low willing to switch brand especially. With discontinued purchase, it also reflects customers’ satisfaction to M&M.