发布时间：2020-04-18 热度：
英国媒体学
传媒业在英国相当发达。在英国这样一个拥有6000万人口的国家，报纸、杂志、书籍、电视、广播以及各种音像制品等传媒，在人们日常生活中几乎无所不在。而且由于英语在当今国际交流中的主导地位以及英国在国际社会中的独特角色，英国的新闻产品和英文节目跨越和占据了世界传媒版图上的大部分角落，并享有着不可撼动的地位。随着传媒技术的发展，传媒不但为大众提供了新闻信息和休闲娱乐，而且成为一种创造财富的重要手段，是GDP的一个重要组成部分。
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例文片段
In our fast-moving world it is especially important to get recent information in time, to analyze causes, consequences and future perspectives. Comparative analysis is also important. With the appearance of new mass media sources people are able to know about incidents in any corner of the world, get photos and video reports by means of Internet. Free trade of fire arms allows buying weapons without strict checking. At the same time it influences the number of crimes. We should take into account such factors as urbanization, statistics of local crimes, alcohol and drug consumption, etc. It turned out that available weapons increase the chances to be killed. In states with the highest concentration of legal fire arms, the number of violent crimes is 60% higher than in other states. It is easier to buy weapons here. From different kinds of mass media we get to know that in European countries the situation is often quite similar. In Swiss for example it is allowed to have a gun. On the contrary in Luxemburg it is prohibited. However Swiss has lower rate of crimes than Luxemburg, although according to political, economic and ethnic characteristics, the countries are almost identical.
Americans now painfully react to any suspicious accidents being afraid of other attacks. The whole world is horrified by the bloodiest massacre in a public place ever known in the US history. Neither police nor journalists are able to find out the reasons for such violence. Some people see the connection with other similar murders. Most young criminals acted in accordance with violent video games. This time the criminal’s computer will surely shed light on his intentions and motifs. Such aggression was presumably caused by bloody computer games, violence TV programs and films, obscure music and many other things which influence people’s psyche. It is actually another side of mass media sources, lack of norms and limits. Mass media has a considerable impact on people’s mind, his interests, social status and behavior (Altschul, 1984). The role of mass media is always enormous when dealing with crimes and murders. It not only informs general public about events, but may be helpful in other ways too. Virginia students who were locked down in the faculty building searched in the World Wide Web for circumstances of what was happening. People got used to fast and efficient work of mass media and treat it as a way to get detailed information.
Speaking about the role of mass media, I can’t help saying about its historical development. Nowadays people see the fast development of new means of communication and media sources. But innovations tend to replace old stereotyped mass media. For example at the top of its popularity TV displaced radio, while in recent years more and more people prefer Internet to any other mass media sources. With the increasing popularity of music, new kinds of sound recordings are being invented. Traditional cassettes were gradually replaced by discs, which are more beneficial and convenient. Today’s society prefers sources which carry more facts, statistics, and illustrations, historic and present analyses. Nowadays World Wide Web becomes the most efficient and fast way of receiving information of any kind. In the course of time printed newspapers were replaced by electronic ones. Internet becomes especially valuable because it provides great amount of data and at the same time gives links to other sources related to the topic. New mass media has more benefits than old one. It gives an opportunity to consider certain events from different points of view and future perspectives. Unlike traditional newspapers, for example, electronic ones provide wider range of information which helps to understand the subject deeper. In the course of time ritual role of media also modifies. Traditionally mass media was intended to provide people with facts about events in other parts of the world. The development of new media sources had both positive and negative effect on traditional understanding. On the one hand information now is supplied with illustrative and video materials which make it more detailed and justified. On the other hand great variety of media sources often confuses readers. People should distinguish approved sources which provide truthful facts. Nowadays freedom of press and lack of censorship allows people to publish whatever they want. Although printed newspaper editions originally were in great favor among Americans. And they didn’t loose popularity. Nowadays people buy magazines for leisure. Well-designed newspapers replaced black and white publications and are used not only for advertising.
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