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A Study of the Opportunity and Development on the Real Estate Industry in Shanghai Abstract Real estate industry is a new growth area of the national economy due to the country’s liberalization of government controls and rapid development. However, compared with other developed markets, China's real estate industry is less experienced and immature. And after accessing to WTO, china had directly faced international competition. Shanghai, as one of China's economic powerhouses, has set new records for real estate investment, scale of housing construction and house sales, according to the city's housing, land and resources administration. The research is done in the real estate industry in Shanghai. In this dissertation, three real estate companies in Shanghai have been studied in order to get a main sketch of the real estate industry in Shanghai. In this study, quantitative data research is used. And which item is the most significant to influence marketing strategies of real estate industry and other research problems could be easily found through quantitative and data research. Acknowledgement I would like to acknowledge all the people who have made this dissertation possible. First of all, I really appreciate my dissertation supervisor for his suggestions and recommendations, his time and support throughout this dissertation. Furthermore, I would like to express my thanks to my lecturers for their excellent teaching skills and for the many hours in which they applied them to my dissertation. Moreover, I would like to thanks to all those that have given their time and patience to assist with the questionnaires. My thanks to the real estate industry in China for the continued growth of national economy it has brought, and the bloomy situation for me to do research. My thanks, too, to the real estate companies in Shanghai, for their interest, advice and logistical support and for always making me feel most welcome. My thanks also to the members of the co-operative for their willingness to participate in this research and their intense and active interest they displayed throughout the process. I acknowledge my relatives who have throughout the years of my growing period, been a tremendous support and encouragement to me in this and all my aspirations. Finally, I am also very grateful to my friends, not only for their expert assistance, patience and tenacity in helping me to understand and interpret the statistical analyses of the data, but also for the professional interest they took in the research. Executive Summary With deepening of the reform, and opening up and continued growth of national economy, people’s income has been rising day by day, and housing consumption has become a hot point, real estate industry is a new growth area of the national economy due to the country’s liberalization of government controls and rapid development, But compared with U.S. and other developed markets, China's real estate industry is less experienced and immature. And after accessing to WTO, china had directly faced international competition. Shanghai, one of China's economic powerhouses, has set new records for real estate investment, scale of housing construction and house sales, according to the city's housing, land and resources administration. The research is done in the real estate industry in Shanghai In literature review, the contents are competition, the competition part includes the competition and strategy and Porter’s five forces, the corporate real estate management, Consumer Buying Behavior, the theoretical bases of market segmentation, marketing theory and microeconomic theory. When a new land market is being developed, a common issue that normally emerges is the measurement of asset values for investment purposes. In the privatization process of most socialist economies, verifying asset values is especially important as the state enterprises usually own a substantial proportio
