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Combining multiple strategies is not necessarily successful in one case

Some strategies contradict each other, for example, operational effectiveness strategy and cost leadership strategy.  One of the goals of operational strategy is to increase quality, and customers’ satisfaction with the company. Cost leadership strategy is to provide customer products with the lowest cost. Some customers will doubt about the quality of the products since the price is so low. Besides, many customers just want products of high quality and they don’t care much about the price. Therefore, when using several strategies in the same time, the enterprise should be clear that not all the strategies can be used together (Hughes, 2005).