广告学assignment代写_专业高分广告学作业代写

发布时间：2021-03-23 热度：

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Submission:Submission inks can be found in the Major Assignment Tolder.group assignment only one submission per group is needed.To provide an opportunity to apply advertising planning and s knowledge to a realistic scenario-To gain practice in interpreting client briefs for the purpose of effective advertising appropriate to the product, client and targ audience.-To undertake appropriate research with the purpose of using y findings to effectively support what you are recommending to t -To gain skill in developing effective slide presentations for the conveying key information contained in the reportPurpose:Task Description:The client brief is commonly used in advertising agencies as the basis for developing a ca must read through the brief, conduct both primary and secondary research to fully inves then use this information to recommend the strategy for an advertising

campaign.The client wants communication obiectives: suggested strategies for creative and media udget allocation and information on how the campaign will be evaluated. You will need your recommendations: creative & media strategy, budget allocation, evaluation with re and concepts and models relevant to advertising.An overall budget between $2m -$4 million.Format:Title PageTable of ContentsSituation AnalysisClient informationProduct description and detail recent promotional activityIndustry analysis (identify any trends)Competitors (direct and indirect)arget Audience Profile (use all segmentation variables). Primary & secondary research c Communication obiectives choose 1 or211Core Strategic approaches (list the recommended creative strategy and recommended m Note. you do not have to create the advertisement.Budget Allocation (choose which theoretical budget method that will be used). Also a bri where the budget will be used (how much will go to each media vehicle).Campaign evaluation Reference ListPage 1 of1