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THIS IS PART OF A DRAFT ASSESSMENT FOR TM0442 for the spring semester of 2009.
You will receive the actual assessment brief through Blackboard when it is ready.
Please do not begin your work until you have seen the actual assessment brief.
Yours
HCA
Each student is required to write a 2,500 word essay on one of the following questions:

1. “The government is keen to reduce dependence on the private car in order to reduce pollution and congestion.” (Dickinson and Dickinson, 2006) 代写ESSAY The motorcar is the preferred means of transport for many tourists. However, in recent years the impact of the car on the environment has increasingly been seen as a problem. Discuss why this is so and suggest how a destination – either rural or urban – could try to manage this problem. (Reference: Dickinson, J. E., and Dickinson, J. A. (2006) “Local Transport and Social Representations: Challenging the Assumptions for Sustainable Tourism.” Journal of Sustainable Tourism, Vol. 14, No. 2, pp. 192-208.)

2. “In recent years tourist destinations have shifted their marketing focus, away from simply increasing the number of tourists to enhancing the ‘quality’ associated with tourism growth. The way to increase quality is often articulated as moving away from mass tourism, with low expenditure and profit margins per visitor, and moving towards ‘high yield’ tourism with high per capita spending.” Discuss, with particular emphasis on how tourism managers might modify their marketing of the same destination in order to meet the demands of both “mass” and “non-mass” tourist. (Source: Dwyer, Larry, and Forsyth, Peter (2008) “Economic Measures of Tourism Yield: What Markets to Target?” International Journal of Tourism Research. Vol. 10, pp. 155-168.)

3. Urban tourism is special. Urban tourism trips are shorter than average; cities attract a higher spend per trip and per night; the pattern of tourism is less seasonal compared to tourism as a whole; city tourism trips are more reliant on public transport; and there is a much higher use of serviced accommodation. To what extent does a hotel such as Hilton Newcastle Gateshead Hotel reflect this definition of urban mingxinwrite.com in the contemporary United Kingdom? (Source: Beioley, Steve (2002): “Metroland – The Urban Tourism Market”. Tourism Insights, July 2002)

4. “It has been said that “the tourist industry does not have its own distinct career system with clear internal career paths: staff come to tourism with quite varied backgrounds and obviously irrelevant professional educations and leave it for a range of other economic activities.” Discuss the importance of relevant training and education, from the tourism manager’s point of view. (Source: Hjalager, Anne-Mette, and Andersen, Steen (2001) “Tourism employment: contingent work or professional career?” Employee Relations, Vol. 23 No. 2, 2001, pp. 115-129.)

5. In order to market effectively, the tourism marketer has to understand what kind of tourist his/her customer is. Discuss the principles that would underlie the definition of a space tourist as a potential customer in the travel and tourism market and suggest what ideas might go into the message that would sell this product. (Source: Nathan, Stuart (2008) “One step beyond.” The Engineer, 5-18May 2008, 24-25.