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这是我们在2017年为美国纽约大学的学妹创作的一篇marketing范文essay，首先在开头introduction的部分介绍文章的主要背景信息和想要传达的观点，首先介绍苹果公司成立于1976年，是一家生产计算机和软件产品的美国跨国公司。苹果最知名的产品是Mac compters，iPod和iPhone。苹果公司在加利福尼亚州成立，全球约有35,000名员工，每年的销售额可高达324.8亿美元。
Apple Inc, established in 1976, was an American multinational corporation that produces the computer and software products. The best-known products Apple are Mac compters, the iPod and the iPhone. Apple Inc was established in California and it has about 35,000 employees in the world and the sales of each year can be up to 32.48 billion U.S. dollars. Fortune Magazine regards Apple as the most admired company in the world in 2009 (Abed, 2017).
Apple focuses on pursuing excellence and innovation and Apple pays much attention to cooperation. It is committed to developing in a stable step and accept risks when deal with financial investment. It is devoted to share dividends with their shareholders and maintain a permanent relationship with their shareholders. Apple is committed to developing in a stable tempo and offers the customers the products which they truly need, and therefore, Apple’s production phase is short and delivers the new products to the market every year. The mission of Apple is to create the best mobile phone to their customer in the world Market (Abed, 2017).
最后在conclusion的部分再次给出自己的观点，指出苹果公司的决策非常具有战略意义。在这样明智的决定下，苹果的现状确实是乐观的。 但是尽管如此，苹果也面临着一些威胁，因此，苹果需要采取积极措施，制定更明智的决策，克服困难，这样才能持续的获得可观的利润。
The decision making of Apple Inc is rather strategic. Under such wise decision, the current situation of Apple is truly optimistic. Nevertheless, Apple is also faced with several threats, therefore, Apple take positive measures to device more wise decisions and overcome the difficulties and gain considerable profits.
